Privacy Policy

EthioDrive is operated by Mikias, based in London, United Kingdom. EthioDrive is a digital platform that helps the Ethiopian, Eritrean and East African community in the UK prepare for the DVSA driving theory test, find driving instructors, explore insurance options, access car advice, and connect with related service providers.

Contact: mikias@bluenilee.uk

We collect the following personal information when you use EthioDrive:

• Name — to personalise your experience
• Email address — to create and manage your account
• Phone number — when you submit a lead or request a referral to a service provider
• Location / City — to match you with relevant local instructors and service providers
• Theory test progression — your quiz scores, mock test results, study streaks, and daily challenge history

We do not collect sensitive personal data such as financial information, national insurance numbers, or passport details.

We use your data to:

• Create and manage your EthioDrive account
• Track and display your study progress and performance
• Match you with driving instructors, insurance providers, or car services in your area
• Personalise content and study recommendations
• Send study reminders and notifications (if you opt in)
• Process one-time purchases (e.g. premium access)
• Improve the app based on usage patterns
• Respond to your support queries

When you request to connect with a driving instructor, insurance provider, or car service through EthioDrive, we may share your name, phone number, and location with that third-party partner in order to fulfil your request.

These third parties are independent businesses. EthioDrive acts as an informational and referral platform and is not responsible for how third parties handle your information once shared. We encourage you to review the privacy policies of any third-party provider you connect with.

We do not share your data with any other third parties for marketing purposes without your explicit consent.

We do not sell your personal data — ever.

We retain your personal data for as long as your account is active or as reasonably necessary to provide our services. If you request account deletion, we will delete your personal data within 30 days, except where we are required to retain it by law.

Under UK data protection law (UK GDPR), you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict how we use your data
• Data portability — receive your data in a structured format
• Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us at mikias@bluenilee.uk. We will respond within 30 days.

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, disclosure, or loss. Your account is protected by authentication controls managed by our platform provider. However, no system is completely secure, and we cannot guarantee absolute security.

EthioDrive may use the following third-party services which have their own privacy policies:

• Authentication provider — for secure account login
• Analytics tools — to understand usage patterns (anonymised)
• Payment processors — for one-time purchases (we do not store card details)

We are not responsible for the data practices of these third-party providers.

EthioDrive is not intended for use by persons under the age of 17. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page and, where appropriate, notify you via the app or email. Continued use of EthioDrive after changes are made constitutes your acceptance of the revised policy.

If you have any questions about this Privacy Policy or how your data is handled, please contact: